Case Study: Small U.S. Manufacturer doing business in Japan-Part 2

The Challenge:

My client was approached by a Japanese distributor who wanted to sell their products in Japan. My client did not have the resources in house and lacked the Japanese language and cultural background to do this on their own. Through a search on the web, they found my company.

It is no surprise that one of the major challenges that faced the client was in the area of communication. They “found communications to be complicated by cultural and language differences and that Japanese expectations are quite different from American ones.”

The Solution:

I was able to provide a market report for my client with information relevant to their industry. Information gathered from relevant Japanese government ministries, U.S. government agencies, import /export regulations and regulatory agencies pertinent to the client’s product.

From the information gathered, I documented the overall  export process steps  for my client, facilitated the execution of the process steps,  liaised with the Japanese partner and provided overall management and facilitation during the course of the project.

In the end, we assisted our client by: 

• Providing information and deliverables that helped client make the best decisions possible for their entry into the Japanese marketplace 
• Developing relationships with government ministries and associations relevant to their industry
• Gaining market intelligence and creating a deeper relationship with their Japanese partner 
• Creating a standardized communication plan that was clear and concise and allowed for easier communication

Check back tomorrow for some lessons learned in the course of providing services to this client.

Comments

[Sokytootherah]

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looking forward to talking to you all. :)